Emily, the magic-maker behind Luxury Bakes, was stepping into a whole new era—and her brand needed to rise with her. With a gorgeous new cake studio on the way, it was time for a glow-up that felt just as elevated and enchanting as her bakes. We crafted a dreamy new logo that oozes luxe vibes while staying true to her warm, welcoming spirit. Think jammy frosted tones, elegant curves and a touch of handmade—every detail designed to reflect her evolution and align with the beautiful brand she’s building.