Bernice reached out as she was opening a brand-new children’s day nursery and wanted to bring her vision to life through a soft, Scandinavian-inspired brand identity. Rooted in muted tones, minimalism and that gentle magic of childhood imagination, the brand needed to feel warm, dreamy and timeless. We created a full visual identity grounded in the concept of “daydreaming” – featuring playful hot air balloons, floating clouds, rainbows and stars. The illustrations were designed to be versatile and whimsical, perfect for both digital and print, from social media to signage, uniforms and marketing materials. The result is a brand that feels like a gentle exhale – calm, creative, and full of wonder.