lunar ballet
Scope of Work: Branding, Web, COLLATERALVibe: whimsical, soft, playfulIndustry: Children's Dance SchoolEmily, founder of Lunar Ballet needed a complete rebrand for her Ballet School that reflected a delicate and inclusive aesthetic, setting it apart from the typical bright and flashy designs often associated with dance schools.
Current Status: We are creating a website that reflects this new brand direction, ensuring it aligns with Emily’s vision of an inclusive, delicate and visually appealing ballet school.
Brand GoalA soft, elegant and inclusive brand that appealed to the style-conscious bougie mama looking for an Instagram-worthy dance school.
Design NotesWhimsical, traditional aesthetics combined with the charm of children’s dress-up costumes. Inspired by a Scandi colour palette of soft rainbow pastels with hand-drawn typography.
Kind Words